Terms of Service

Effective Date: September 10, 2026

Last Updated: September 10, 2026

Last Reviewed: September 10, 2026

Next Review Due: March 10, 2027

These Terms of Service constitute an agreement between you and M&L Global s.r.o., a company registered in the Slovak Republic, doing business as M&L ("we," "us," or "our") and you, the individual or entity using our Services ("you," "Client," or "your"). By purchasing, accessing, or using any of our Services — or by checking the agreement box at checkout — you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and our Data Processing Addendum (DPA).

IMPORTANT: These Terms include dispute resolution procedures, limitation of liability, and obligations regarding commercial messaging and consumer data. Please read them carefully.

1. Definitions

Account — your registered M&L user account and login credentials.
Client Content — text, images, logos, business information, customer lists, leads, and any other materials you upload to or create within the Services.
Platform — the M&L software-as-a-service platform, including the web application, mobile applications, CRM, review management, call routing, and marketing automation environment we provide to you.
Services — the Platform, websites we build for you, business phone numbers, SMS/MMS messaging, voice, automations, marketing tools, CRM, review tools, and any other product or service we make available to you.
Subscription — your recurring payment arrangement for the Services.

2. Eligibility and Account

You must be at least 18 years old, legally able to enter into a binding contract, and acting on behalf of a lawful business to use the Services. You agree to provide accurate information when registering and to keep your Account information current. You are responsible for all activity under your Account, including activity by your employees, contractors, and any other authorized users.

3. Services

We provide marketing technology, websites, automation, and related services to home service businesses and trade contractors. The exact features available to you depend on your Subscription plan. We may add, modify, or discontinue features from time to time. We will not materially reduce the core functionality of your Subscription without notice.

4. Subscription Plans and Pricing

We currently offer the following plans:

Subscriptions are available month-to-month or as a prepaid 3-month commitment. The 3-month commitment includes a complimentary Google Business Profile (GBP) optimization (valued at $400), provided as a one-time service at the start of the term.

Pricing is subject to change. We will give you at least 30 days' notice of any price increase, which will take effect at the start of your next billing cycle.

$297/month — fully built converting website, access to the M&L Platform (web and mobile app), dedicated business phone number for texting and calling, CRM access, automated lead follow-up, remarketing, and 5-star customer review system.
$750/month — all features of the $297 plan, plus full management and optimization of Google Local Service Ads and local search acquisition campaigns.

5. Billing, Auto-Renewal, and Payment

Advance billing: All Subscription fees are billed in advance of the service period.
Auto-renewal: Your Subscription will automatically renew at the then-current rate at the end of each billing cycle until you cancel.
Payment method: Payments are processed securely through Stripe. By providing a payment method, you authorize us to charge it for all amounts due, including Subscription fees, usage charges, and applicable taxes.
Taxes: All fees are exclusive of taxes. As a Slovak registered entity (EU VAT rules apply), you are responsible for any applicable value-added tax (VAT), sales, use, or similar taxes according to your tax residency or EU reverse-charge rules.

6. Usage-Based Charges (Rebillable Costs)

In addition to your Subscription fee, you will incur direct telecom carrier and usage-based charges for phone numbers, messaging, voice, and number intelligence services. Standard rates are:

Rates are subject to change with 30 days' notice.

Digital wallet: You maintain a digital wallet balance for usage charges. When your wallet balance falls below the auto-top-up threshold, we will automatically charge your payment method to refill the wallet according to your selected preferences. You are responsible for monitoring your wallet and ensuring sufficient funds.

Service	Rate
Local phone number	$1.15/month
Toll-free phone number	$2.15/month
SMS (US/Canada)	$0.0079/segment (inbound and outbound)
MMS (US/Canada) outbound	$0.02 per message
MMS (US/Canada) inbound	$0.01–$0.02 per message
Voice calls outbound	$0.0180/minute
Voice calls inbound	$0.0085–$0.0220/minute
Number intelligence	$0.005–$0.01 per function

7. No Refund Policy

All payments to M&L are final and non-refundable, including Subscription fees, usage charges, and prepaid commitments. By signing up, you acknowledge that our digital products and website services are custom-built, immediately initiated upon payment, and non-reversible once delivery and onboarding begin.

8. No Chargebacks

You agree not to initiate a chargeback or payment dispute for Services rendered. Filing an unauthorized chargeback is a material breach of these Terms. We reserve the right to:

Submit evidence of contract acceptance, Platform usage, and delivery documentation to your card issuer or financial institution.
Suspend or terminate your Account immediately.
Pursue recovery of the disputed amount plus all associated legal, collection, and administrative fees.

9. Free Trials and Promotions

We may offer free trials, discounts, or promotional pricing from time to time. During a trial, limited setup may occur for information-gathering purposes; full Services are rendered only once paid billing begins. Promotional pricing applies for the period stated and reverts to standard pricing thereafter. Discounts do not modify any other term of this agreement.

10. Service Delivery

Services are considered delivered and rendered once: (1) The Client's website has been completed and made available online; and (2) Platform, communication tools, and automation setup is finalized.

Standard build time is 7–10 business days following receipt of your completed onboarding form. Kick-off walkthrough calls and onboarding support are provided to ensure your team is confident using the tools.

11. Payment Failures and Suspension

If a recurring payment fails: (1) We will retry payment up to 4 times over 3 weeks; (2) If the balance remains unpaid 48 hours after the first failed attempt, your Account and Platform access may be suspended until the balance is resolved; (3) If the balance remains unpaid for 30 days, we may terminate your Account and archive Client Content as described in Section 17.

Suspension does not relieve you of the obligation to pay outstanding fees.

12. Cancellation

You may cancel your Subscription at any time through the Platform or by contacting support at marcel@ml-creativeagency.com. Cancellation becomes effective at the end of the current billing cycle, and you will not be charged thereafter. Early cancellation does not entitle you to a refund of any prepaid amounts or unused portion of a prepaid term.

13. Intellectual Property

13.1 Our IP

The Platform, our software, website systems, proprietary automation workflows, marketing campaign templates, brand assets, and all underlying technology are owned by M&L Global s.r.o. or our licensors. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Platform and Services solely for your internal business operations during your Subscription. All rights not expressly granted are reserved.

13.2 Your Content

You retain ownership of your Client Content. You grant us a non-exclusive, worldwide, royalty-free license to host, store, copy, transmit, display, and process Client Content as necessary to provide the Services and as permitted by our Privacy Policy.

13.3 Websites and Domains

Websites we build for you are hosted on our managed infrastructure during an active subscription. Upon termination of your Subscription, your right to use the website and hosted systems ends, and we are not obligated to transfer proprietary software or automation templates. You retain full ownership of any custom Client Content (text, photos, logos, branding) you provided. If you registered your domain through us, ownership of the domain registration transfers to you upon request and payment of any applicable registrar transfer fees.

13.4 Feedback

If you provide us with suggestions, ideas, or feedback, you grant us an unrestricted, perpetual, royalty-free license to use it to improve our offerings without obligation to you.

14. Acceptable Use

You agree NOT to use the Services to:

Send unsolicited messages, spam, or unlawful communications.
Send messages without proper consent under the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, A2P 10DLC requirements, or applicable consumer protection laws.
Violate the privacy of any individual or applicable data protection regulations, including GDPR, CCPA/CPRA, and state privacy statutes.
Send messages that are harassing, threatening, defamatory, fraudulent, obscene, or otherwise unlawful.
Promote illegal activities or regulated industries that violate carrier policies (e.g., unlawful drugs, unauthorized weapons, predatory lending).
Reverse-engineer, decompile, or attempt to derive source code from the Platform.
Resell, sublicense, or provide the Services to third parties as a white-label or service bureau without our express written consent.
Use the Services to build a competing product.
Attempt to circumvent security measures, rate limits, or access controls.
Upload malicious code, viruses, or spyware.

15. Client Compliance Obligations

15.1 You Are Responsible for Your Own Communications

When you use the Platform to send SMS, MMS, voice messages, or emails to your customers and prospective leads, you — not M&L — are the sender. You are solely responsible for obtaining valid consent from every recipient prior to sending any message that requires consent under the TCPA, CAN-SPAM, A2P 10DLC, or applicable local law; maintaining proof of consent (timestamped opt-ins, web form submissions, recorded calls, signed agreements); honoring opt-out requests (STOP, UNSUBSCRIBE) immediately; including required disclosures; and complying with carrier rules including A2P 10DLC brand and campaign registration.

15.2 Privacy and Data Protection

If you upload personal information about consumers (such as homeowners or prospective clients) to the Platform, you act as the 'controller' or 'business' and M&L Global s.r.o. acts as the 'processor' or 'service provider.' Our Data Processing Addendum (DPA) governs that relationship and is incorporated into these Terms by reference.

15.3 Indemnification for Communications

You agree to indemnify and hold M&L harmless from any claims, fines, penalties, or damages arising from your communications or customer data processing, as detailed in Section 20.

16. Call Recording

We record sales, onboarding, and customer support calls between you and M&L for quality assurance, training, recordkeeping, and dispute resolution. Notice is provided at the start of each call. By continuing the call, you consent to being recorded. If you do not wish to be recorded, please inform us before beginning the call. See our Privacy Policy for details.

17. Term and Termination

17.1 Term

These Terms begin when you accept them and continue until your Subscription is terminated.

17.2 Termination by You

You may cancel at any time as described in Section 12.

17.3 Termination by Us

We may suspend or terminate your Account and these Terms if you breach these Terms, fail to pay fees when due, or engage in conduct that creates legal, regulatory, or security exposure for our platform.

17.4 Effect of Termination

Upon termination, access to the Services ends immediately. We retain Client Content for 30 days following termination to allow you to export your data upon request. After 30 days, we may delete or archive Client Content in accordance with our Privacy Policy.

18. SMS Terms (A2P 10DLC)

By opting in to receive SMS messages from M&L, you agree to receive service-related text messages, including account notifications, authentication codes (2FA), updates, and marketing offers. Message frequency may vary. Standard message and data rates may apply according to your mobile carrier's terms.

To opt out of SMS communications at any time, reply STOP to any message. For assistance, reply HELP or contact marcel@ml-creativeagency.com.

19. Disclaimers

THE SERVICES ARE PROVIDED 'AS IS' AND 'AS AVAILABLE,' WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. M&L GLOBAL S.R.O. DISCLAIMS ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.

We do not warrant that the Services will be uninterrupted, error-free, or secure. We do not guarantee any specific financial or business outcome, including number of leads, closed contracts, or specific search rankings.

20. Indemnification

You agree to defend, indemnify, and hold harmless M&L Global s.r.o., its directors, officers, employees, and agents against any third-party claims, liabilities, damages, losses, fines, and expenses (including reasonable legal fees) arising from: (1) your use of the Services or breach of these Terms; (2) your Client Content; (3) communications sent by you or on your behalf using the Platform (including TCPA or CAN-SPAM claims); or (4) your processing of personal information uploaded to the Platform.

21. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (1) NO INDIRECT DAMAGES: M&L Global s.r.o. will not be liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits, lost revenue, or data loss, even if advised of the possibility of such damages; (2) CAP ON DIRECT DAMAGES: our total aggregate liability arising out of these Terms will not exceed the greater of the total amount paid by you to us in the 12 months preceding the claim, or $100.

22. Dispute Resolution & Binding Arbitration

Before initiating formal legal proceedings, you and M&L Global s.r.o. agree to first attempt to resolve any dispute informally by emailing marcel@ml-creativeagency.com with a detailed written description of the issue. Both parties agree to negotiate in good faith for at least 30 days.

If the dispute is not resolved through informal negotiations, commercial disputes will be submitted to binding individual arbitration or to the competent courts having jurisdiction over M&L Global s.r.o. in the Slovak Republic.

CLASS ACTION WAIVER: YOU AND M&L AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION.

23. Governing Law and Jurisdiction

These Terms and any dispute arising from them are governed by and construed in accordance with the laws of the Slovak Republic (European Union), without regard to conflict of law provisions. Competent courts of the Slovak Republic shall have jurisdiction, without prejudice to any mandatory statutory consumer protections under local law.

24. Force Majeure

Neither party will be held liable for delay or failure in performance caused by events beyond reasonable control, including acts of God, telecommunications outages, utility failures, strikes, wars, epidemics, government orders, or third-party cloud infrastructure interruptions.

25. Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a corporate reorganization, merger, acquisition, or sale of assets.

26. Notices

We may provide notices to you by email to the primary address associated with your Account or by posting within the Platform. You may provide legal notices to us at marcel@ml-creativeagency.com.

27. Changes to These Terms

We may modify these Terms from time to time. If we make material modifications, we will notify you at least 30 days in advance via email or an in-app notice. Your continued use of the Services after the effective date of the changes constitutes your acceptance of the updated Terms.

28. Miscellaneous

Entire Agreement: These Terms, along with the Privacy Policy and DPA, constitute the entire agreement between the parties.
Severability: If any provision is deemed invalid or unenforceable, the remaining provisions shall remain in full force.
Waiver: No failure to exercise any right under these Terms shall constitute a waiver thereof.
Independent Contractors: The parties are independent commercial contractors. Nothing creates a joint venture, partnership, or employment relationship.

30. Contact

Company: M&L Global s.r.o.

Registered in the Slovak Republic (European Union)

Email: marcel@ml-creativeagency.com

Privacy Requests: Privacy Request Form

Data Processing Addendum: DPA