M&L CREATIVE

#1 CHOICE FOR SUSTAINABLE & ETHICAL BRANDS

Making it IMPOSSIBLE for sustainable & ethical e-comm brands facing low profit margins post iOS 15 with FB ads not to add an extra 100k in MRR leveraging our UGCs & TikTok Framework.

Our Philosophy

M&L Creative is a modern marketing agency, which was created as a "by-product" of classic agencies. Most agencies are slow, disorganized, & use logic instead of field-tested concepts.Most agencies will spend 30 days on-boarding you, then charge you a fee! On-Boarding takes 60-minutes with us & there’s no fee so we can get our ads up and running as quickly as possible. We’re quick, we’re nimble & we don’t like to waste time.We pride ourselves for being the #1 choice for ethical and sustainable brands all over the world, leveraging experience from more than 1m spent on ads. We believe in kindness and greener future, that's why we're partnering up with brands making a difference with one goal - to help them make an even bigger difference and change the world for the better.We are always testing new strategies in order to take each platform to the edge of its capabilities. Maximizing profits, scaling aggressively, staying congruent to brand & image, to the ethical & sustainable values.It doesn’t stop there. We understand that there is no point in pouring water into a bucket with a hole in it. That’s why we always start with the sales process. We take a look at what your sales process looks like, plug the leaky holes, then drive highly qualified leads.We know a lot of business owners have been stung by agencies before, we empathize. That said, we also know you’ve never worked with an agency that has the same track record as us.So, we implore you to book a demo call with us & see why we’re taking the entire agency space by storm.

What We Do?

PAID ADS &
E-COMMERCE GROWTH

Things of that nature.
(pun intended)
From UGCs to TikTok ads, from consulting to managing, we introduce you to the latest trends and pick the most applicable for your brand image.Identifying the best strategy to start with leading up to exponencial growth is our speciality, always choosing the best platforms to achieve your goals.

OUR CASE STUDIES

Little Triangle

Little Triangle is an ethical company that sells computer hardware. When they first came to us, they were spending 3k a month on ads, which we scaled up to a 14k ad spend while maintaining the ROAs!

Rebellious Fashion

Learn how we managed to decrease the cost to acquire new customer by 50%, bring consistent conversion flow and create omni-presence by leveraging TikTok for eco-friendly brand Rebellious Fashion.

FB, IG & TikTok Results

Meet Our Team

Marcel Mihálik
Founder

Marcel enjoyed being his own boss since college and has started several businesses. Finally, he decided to combine his passions for marketing and sustainability in an agency to help sustainable & ethical brands make a difference in the world through effective online marketing.

Miguel PJ
Performance Marketer

Miguel is an experienced data-driven marketer with a long history of working in the digital marketing industry in addition to his sales background. His skills include FB/IG Ads, Digital Marketing, Conversational Marketing, Chatbots for Lead Gen, E-commerce & Instagram Growth.

Dipesh Sapkota
Performance Marketer

With 4+ years of experience, Dipesh is a paid ads wizard whose magical touch turns any campaign to 3+ ROAS, which he already done for 100+ brands. Dipesh is an expert in dealing with iOS15 tracking problems and is able to succesfuly devise working strategy for every single advertising platform.

Schedule your call with marcel

Free 15-Minute Demo Call

By the end of this demo call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with UGCs, Funnels & Paid Advertising.Find a time on Marcel’s calendar to schedule your call today and we look forward to speaking to you soon!

Demo call is perfect for:

  • Businesses looking to attract new customers with high quality & attractive UGCs that converts.

  • Businesses looking to take their offline business online.

  • Businesses looking to understand their increased revenue potential with funnels & conversion rate optimization.

  • Businesses looking to maximize their conversion rates & average order value.

  • Businesses looking for a reliable agency that can make their company a priority.

  • Businesses looking for a partner that shares your interest in the planet and the people.


Copyright © 2021 - M&L Creative | All Rights Reserved
Terms & Conditions | Privacy Policy | Disclaimer

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Step 1:

What can you expect from onboarding process?

The onboarding process takes approximately 30 to 60 minutes, so please set aside a reasonable amount of time.It may take up to 60 minutes, but once you're done, it's really done.
No more emails or sending passwords.

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Step 2:

Time for Ads Manager Integration!

ID: 116389580017458

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Step 3:

Tell us about your customers!

Click HERE and tell us more about your customers.

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Step 4:

Book in your Strategy Session!

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Step 5:

Just a Few Final Words...

You're all booked in!

Marcel

Congratulations! You're successfully booked in for our call together!Just a few things to keep in mind:1. The video call is hosted on Zoom. The Zoom link is in the confirmation email, that should've just been sent to you.2. You'll get an email reminder 2 hours before our scheduled meeting together.3. Please make sure you're on the time and you're in a quiet enviroment.I look forward to our call together!Warm regards,Marcel :)

Don't forget to check our case studies and results right HERE!

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Earn Six Figures Per Year In Six Weeks
As A Growth Expert for M&L Creative

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Welcome to the Growth Expert Onboarding!

You can access the Growth Expert Framework Doc HERE.

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Loom Creator Position

Welcome and thank you for your interest in becoming Loom Creator for M&L Creative.Our mission is to become the #1 Choice for sustainable and ethical brands looking to increase the impact and making even bigger difference. We're passionate about making our impact through such brands with the utmost transparency and integrity.To date we have profitably spent more than 500k on ads and are always looking to to increase that in the various platforms we work with: Facebook, Instagram, Google, YouTube, TikTok, Snapchat, Pinterest, Amazon, etc.Now we're looking for a top tier talent: The Loom Superstar who will align with our company culture and can help us fulfill M&L Creative’s mission.Job Description:
You will be the first face to represent our agency. After potential client requests a short value video, your job will be to record 5-10 minute Loom going over brand's potential struggles, introduce our agency and it's results, passionately talk about their sustainable and ethical endeavours, and invite them on a call if they're interested in solving their marketing issues.
Requirements:
- Fluency in English
- Passionate Presentation
- Marketing Experience
- 2-4 Hours Daily to Start With
- Good Camera, Mic, Internet Connection
You can find all the other necessary information about the position in the video below.
After watching it, fill out the application by clicking the button below and we'll be reviewing it right away.
If you are someone who wakes up in the morning and is eager to do more, be better, attack bigger and bolder issues, if you care about the enviroment and people, want to make a difference and be a part of the change, work with the 0.1% of the best 0.1% of eCommerce brands making difference on Earth… This is the perfect role for you.

Please Note: Watch this video before you apply.The application process is extremely efficient. It may take around 15 min, but once it's done... it's done.
No back and forth messages or stumbling for more info further down the line.

CASE STUDIES

Little Triangle

Little Triangle is an ethical company that sells computer hardware. When they first came to us, they were spending 3k a month on ads, which we scaled up to a 14k ad spend while maintaining the ROAs!

Rebellious Fashion

Learn how we managed to decrease the cost to acquire new customer by 50%, bring consistent conversion flow and create omni-presence by leveraging TikTok for eco-friendly brand Rebellious Fashion.

Some of Our Proudest Results

Facebook & Instagram

TikTok

*We started and scaled brand new TikTok account for Luma and hit 10k followers with organic reach and small ad spend within one month.

Speak With Us Today!

LITTLE
TRIANGLE

How we took ad spend of $3000 to $15K by maintaining a ROAS of 3+

Background

Little Triangle is an ethical company that sells computer hardware. When they first came to us, their ROAS was 1.25, which was barely okay because they were more experienced in hardware than in social media advertisement. Because it was difficult for Little Triangle to have a good day-to-day data analysis, they were giving more budget to the low-performing ads. They also were unaware of scaling their business through Facebook ads.

What Were They Doing

Although they had a ROAS of 1.25, (which is barely breaking even) they were not conducting daily analysis on the campaign level. This meant that there were too many low-performing ads that were not being turned off. They were also not testing any new ad copies and creatives.

What We Changed

After we got the ad account our media buying team had a strategy session and we turned off all the poor-performing ads and the campaigns. They had not been running any offers yet. So the first thing we did was to create an irresistible offer.

Offer Testing

Normally, other media buyers primarily focus on the numbers and optimizing campaigns. While this is not necessarily a bad thing, but sometimes we need to think out of the box. And creating irresistible offers for Little Triangle to test them was one of those times when we had to improvise.The offers we tested:
- Get up to 20% OFF on all orders
- Get 15% OFF + Free Shipping On Orders Above $50
We started testing both these offers on the winning audience at the same time. The offer of 15% OFF + Free Shipping On Orders Above $50 seemed to work well. This allowed us to generate a better ROAS than before.

Creatives Testing

Most of the times people are too focused on what happens at the backend and forget - it’s the creatives that drive traffic to your landing page. Forgetting that just ONE piece of creative content can shoot up your ROAS 3-5 times could be the mistake someone might be making.The same was the case with Little Triangle. They were running their ads with a limited number of creatives and clearly, it wasn’t working for them. Testing new variations of creatives helped us to maintain the ROAS. Most agencies or marketers tend to shift the winning creatives into prospecting campaign as soon as they get a consistent result and give them a bigger budget. While this may seem like an obvious thing to do, we waited until we got 4-5 winning creatives from the testing campaign before shifting to the prospecting campaign and allocating a bigger budget.Since having a winning combination of creatives has such a great impact on a particular business, we didn’t just sit down and call it a day after we found the winning creatives. We modeled the other creatives after the winning creatives and started testing.Why did we need to do that? Two words: Ad Fatigue.Your audience is bound to have ad fatigue and when they do, your ROAS will definitely start going downhill. To avoid that, we were ready with backup winning creatives. After this, we now had an array of ads that were garnering a ROAS of 2, 3, and 4.And this was BEFORE we actually scaled the ads.

Audience Testing

We have ONE rule of audience testing: Test THREE at a time. (Initially)- Broad audiences
- Stack Similar Big Brand Interests
- Lookalike audiences
When we test these audiences, one of them is bound to be a winner. In this case, the Interest-Based Audience was doing incredibly well. So in the second part of the testing, we tested similar types of interest-based audiences rather than going to the low-performing audiences.

Scaling and Optimizing

At this point, we got 4-5 winning audiences and 4-5 winning ads. This meant we were ready for scaling.The scaling process of Little Triangle included creating a CBO campaign and shifting all the winning audiences and the ads from the testing campaign and we allocated a budget of $100 per day. Why did we give such a large budget to a campaign? Because we had tested different ads and selected only the ones that were performing the best. This meant this campaign had all our heavy-hitter ads. Campaigns like this rarely go wrong. RARELY. This is because, at the testing phase, we waited for 3K impressions and waited 2-3 weeks for a consistent result. Doing this ensures a better learning phase for the Facebook AI. At this phase, different gurus recommend using a cost cap rather than going with the default bidding. At this point, we know how much the CPA is of the particular product. In this case, $20 was the best CPA so we gave a $20 cost cap to the campaign.We waited for 3 days but unfortunately, this strategy didn’t work for this ad account. But the good news is that we still had 8-9 winning audiences. So we stacked all those winning audiences in the same adset and gave them the CBO budget of $100 and waited for 3 days to get the result. Right from the get-go, this campaign was getting a consistent ROAS of 2.The next thing to do was to let Facebook optimize the best-performing campaigns so we used automated rules. The rules were:
- Increase the daily budget by 20% if we hit the ROAS of 2
- Decrease the daily budget by 10% if we hit a ROAS of 1.5 or less.

Current Scenario

We continue to follow the above process on Little Triangle and it is now maintaining a ROAS of 3. We will continue to test other variables and have backups as we aim for a higher ROAS.

Rebellious Fashion

How we decreased the cost per acquisition by 50%.

The Problem

With costs to acquire customers rising, iOS14 causing massive crater size holes in attribution, ad optimization and data tracking our client came to us with a problem, the days where they could acquire customers for pennies on the dollar were gone, and they needed a solution that would reduce their costs and do it FAST.

The Solution

Leveraging their brand name and reputation with over 1M followers on Instagram we realised that a lot of their customers were creating content for them on a daily basis, showing off their products, and posting these videos on TikTok, a good number of which were generating hundreds of thousands of views.By taking this content and leveraging TikTok’s creative center to then create content briefs specifically for the purpose of TikTok Ads by spying on what competitors and other DTC successes were doing on the platform, we created a process for producing content fast and getting that content onto TikTok as paid ads even faster.By leveraging TikTok’s machine-learning and targeting capabilities, which quite frankly, beat Facebook any which way you look at it, we were able to get these ads in front of the right audience, in this brand's case 18-35 year old Females.

The Result

- A whopping 50% drop in cost of acquisition
- TikTok overtaking Google Shopping in terms of conversions in their marketing mix
- Consistent Conversion Flow
- Successfully Diversifying Spend

AN Skin & Beauty

How we helped create ANbassador program and bring
more than 250 vetted influencers.

The Problem

Ambassadors are vital part of every business, and especially skincare brands, wanting to build trust and showcase the results of their products. AN wasn't an exception. The brand was looking for a reliable way to get influencers to work with the brand, but they lacked the experience and systems to do it effectively. Previously they failed to motivate the influencers to stay with them for longer, not having good enough incentives and systemized vetting process to work only with the best. That resulted in almost non-existing list of ambassadors, sending products for free without getting anything in return or even a bad feedback and review from the influencers.

The Solution

We started by building an attractive incentive based ambassador program that's easy to sell. After having the program ready, our team got in touch with influencers meeting our predetermined criterias to find those interested in working with the brand. After that, we vetted the applicants using our proven Qualification Framework to make sure other criterias such as interests, values and vision also matches AN's and presented the list of final candidates to our client. Having the Qualification Framework fully automated helped us qualify more people and quicker which resulted in being able to find more than qualified 250 ambassadors in less than 3 months.

The Result

- More than 250 ANbassadors in 3 months, creating 1 or more pieces of content every single week
- Aprox. additional 50+ million target customers reached with the influencer's audiences
- Boost of sales by 400% during holidays, 250% during regular season
- Undeniable social proof
- Huge pool of content to pick from for every part of the funnel
- Increased performance in ad campaigns due to the quality of the content
- Most of the influencers working with the brand for 6+ months

This was a activity from 9 to 9:15am CST after pre Black Friday's restocking in November 26th, promoting only via ANbassadors.

REDBARN

Why trusting Facebook Ad Manager data may cause your business to lose up to 60% in revenue.

The World Of Facebook Ads Before iOS14

Media buyers and business owners all over the world had enjoyed Facebook as an advertising platform for quite a long time.The data was being tracked extremely well. The Facebook AI used to single out the adsets that were doing well, gave them a bigger budget, and made sure the chances of you getting an incredible ROAS or ROI were greater. But the decision by Apple to place a barricade around its user’s data in the new iOS 14 meant that a third-party data-tracking software couldn’t track the online behavior of Apple users unless they’ve given permission to do so.

The Aftermath

Facebook, as most of us know, relies heavily on data and numbers to give its advertising partners the best results on their ad spending. This means that prior to iOS 14, business owners such as yourselves were enjoying a fair amount of revenue from Facebook ads (if done correctly).Right after Apple introduced iOS 14, Facebook simply couldn’t track these users. This meant businesses were blind to the buying behaviors of Apple users - 24.47% of the world’s smartphone-using population. Consequently, there was 30% under-reported data going around - that’s 30% of UNRECORDED SALES on Facebook.

What Happens To Your Business

Below is a comparison image of a company called RedBarn which specializes in pet food.This is the data from the Facebook Ad Manager:

This shows a total purchase of 73 with a conversion value of $4,037.32, with an amount spent of $1,283.87. The ROAS comes in at a whopping 3.14!When you look at this data, you might be overjoyed that your ad campaign is performing extremely well. While the Ad Manager portrays an optimistic picture of what’s actually going on. A look at the back-end data of your website (Shopify, Woocommerce, or other web-hosting platforms), however, will show you a bleaker side.Take a look at what’s actually going on the Shopify Back End:

The total number of total purchases is actually just 50 - 41 from Facebook, 8 from Instagram, and 1 from YouTube with total revenue of $2,156.07 and the ROAS is 1.67That’s a difference of 46.59% in revenue.That’s a 46.59% loss for your business.This means in this case if you’re going with the Ad Manager data, the next thing to do would be to scale the campaign with the hopes of getting better results. What actually would transpire is that you’d be spending more while barely breaking even.

How Can You Fight This?

Now that you’ve read all this, take a look at your Ad Manager data in comparison to your back-end data. We’re sure you’ll notice many discrepancies. This is why you should stop trusting Ad Manager Reporting and ALWAYS take a look at the back-end data to make your decisions with regard to your ad campaigns.Of course, with the use of Facebook's CAPI and other tools you can get at least 90% accuracy in the Ads Manager too.With our team, we acted on this and created bulletproof systems for our struggling clients. We found out exactly how to pass more data to Facebook so it continues to optimize for us, wow to track the performance in the right way so that we know when to turn off a campaign or when to scale, and a lot of other techniques which keep you afloat of iOS14.5.If you're interested in solving your tracking issues once and for all, book a call & we help you get back on the scaling track in one week!

RedBarn

Learn how the pet food brand RedBarn struggled with post iOS14 attribution, which resulted in Facebook reporting 46.59% more revenue than they were actually generating and let them to bad marketing decisions!

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Thank you for booking in a call!

Can't wait to talk and help you further scale your brand.

Make sure to check our work at www.ugcmastery.com.